Thursday, October 31, 2019
Ceo Research Paper Example | Topics and Well Written Essays - 1250 words
Ceo - Research Paper Example business by up to 2300%, it became an online bookstore before quickly diversifying into other ventures like selling VHS tapes and DVDS, video games, clothing, toys, electronics, software, and music CDs. Due to these efforts visible success, the Time Magazine, in 1999 named Bezzos as the 1999 Person of the Year. The earnings per share for Amazon.com as at December 2014 were at $1.14 while the Return on Equity was at 40.2%. Since 2003, the company has had remarkable growth in sales. The total sales in 2003 were $5,743 and have grown to over $500 million in 2014, which also reflects a continuous increase in the net income. The company has a profit margin ratio of 3.2%, which is derived from dividing sales ($14,952) by net income ($487). The asset turnover ratio is at 2.3 reached at by dividing total assets by sales. Through ratio analysis, it is possible to determine whether the company is making progress or not. From the discussion, it is evident that amazon.com has seen gradual improvements in sales and net income as well as earnings per share. Amzon.com has the highest price-earnings ratio as compared to other major companies of common stock. For instance, Amazon.com has a price-earnings ratio of 58 while companies like Cocacola are at 25, Microsoft at 34, and Time Warner Inc. at 30. Amazon has established itself to be a leading e-commerce enterprise by advancing from a typical bookstore to a virtual Wal-Mart of the web. It has also introduced action services alongside the fixed-price format. Big companies like Toys ââ¬â¢R Us and Target outsource technological services from Amazon, Inc. there has been an impressive growth since its inception with revenues growing from $150 million in 1996 to $3.7 billion in 2000 (Laseter et. Al. p. 32). The company enjoys the economies of scale because it has effectively managed to diversify into other fields thus spreading its fixed costs across the market. The company established its brand as bookseller and through its
Tuesday, October 29, 2019
Health Care Challenges Memo Essay Example | Topics and Well Written Essays - 500 words
Health Care Challenges Memo - Essay Example The advantage that comes with subnetting is that most data will be managed effectively and also the speed of the network will improve in folds. Most health care organizations have been able to implement networks into their communications systems as such information flow and exchange between departments. To enable they have various network infrastructures and configurations (Martina Ziefle, 2010). First is the data center that hosts the hospitals administrative and patient care operations. The most common infrastructures used in healthcare are integrated services Digital Network (ISDN) technology and communication satellite technology. The former enables the merging of separate networks into a single high speed communication infrastructure through digital transmission as well as switching. The networks can either be broadband or narrowband. The common configurations or protocols here are circuit switched work, packet switched network and cell switched networks. The latter consists of satellites, a system control center as well as getaways. The bandwidth of the satellite network infrastructure is wide and it is also secure (M artina Ziefle, 2010). Data that is being transmitted over the network and especially that which contains large files such as those needed for maintaining radiology films and other results that must be maintained and transferred are numerous. First off, the data may be delayed over the network and may even lead to the jamming of the network (Misra, Misra, & Woungang, 2010). This reduces the speed of the network and at its worse may lead to the closure of the network. This therefore makes subnetting efficient since such a problem will be taken care of. To allow the segregation of data there are a range of equipments that must be in place this includes: multiservice router, multilayer switch, optical multiservice platforms,
Sunday, October 27, 2019
Review Of A Trip To The Moon Film Studies Essay
Review Of A Trip To The Moon Film Studies Essay Nowadays, cinema is significantly commercial and digitalised. However, the unique and often entertaining black and white films of the early twentieth century should not be forgotten. They should in fact be revered as films in their own right. A perfect example of early cinema at its peak is A Trip to the Moon (aka Le Voyage dans la Lune), which was directed by film pioneer George M li s in 1902. The majority of films from this period dealt with simple scenes of everyday life, such as the knocking down of a garden wall or the arrival of a train. However M li s made the transition from these early shorts to a more modern form of montage, which led A Trip to the Moon being regarded as a masterpiece of early cinema. The first scene of the film opens with a group of astronomers holding a meeting in order to discuss how to travel to the moon. The main astronomer, played by M li s, suggests that they build some type of capsule and fire themselves at the moon. After some argument, the scientists agree and build a cannon and a bullet-shaped capsule. They are launched at the moon via cannon by a group of showgirls and land comically in the eye of the moon. Once on the lunar surface, they meet the Selenites, the alien hostile inhabitants of the moon. One of M li s main inspirations for the film would be Jules Verne s novel From the Earth to the Moon, from which he got the idea of the projected capsule at the moon. The film also contains elements from H.G. Wells novel The First Men in the Moon, for example, the underground moon cave with gigantic mushrooms and the vulnerable inhabitants, the Selenites. M li s was a master of visual illusion due to him being a professional magician and a producer of theatre. He followed the lead of other nineteenth century stage magicians, such as Jean Robert-Houdin, by integrating the newest technology into his theatrical spectacles. With film, M li s embraced its theatrical possibilities and through experimentation, he made swift advances in special effects, film editing, intricate sets and costumes, and literary content. The set design of the various scenes is elaborate. The painted backdrops merge flawlessly with the constructed parts and props, creating settings with great depth. The set design, costumes, and anthropomorphic objects provide the film with a fantastical surreal appeal, which both attract and astonish audiences. M li s was one of the first filmmakers to make use of special effects, using a number of ingenious techniques to create illusions. Cinematic devices such as stop-motion photography and film splicing were used to give the illusion of objects vanishing or changing. Examples of these techniques can be seen in the Selenites disappearing into a puff of smoke when hit by the scientists and the approach of the capsule towards the moon. For the duration of the film, spectacle, burlesque, and even absurdity frequently dominate over scientific logic and realism. For instance, in the supposedly scientific scene of the launching of the capsule, the cannon is loaded by a troupe of showgirls dressed in a burlesque version of sailor suits (Gunning ). M li s openly acknowledged the dominance of special effects over the storyline in his films as he once wrote, As for the scenario, the story or tale, I considered it last I utilized it only as a pretext, a context for tricks or pleasing theatrical effects (Gunning ). A Trip to the Moon is not a forgotten gem of early cinematic history, but a film of energy, imagination, exploration, and humour that still pleasure audiences today. 2. A film review of Duck Soup (1933) The film Duck Soup, starring the Marx Brothers, is a funny satire with lively gags and some of the best physical comedy ever in cinema. Although it is nowadays regarded as a comic masterpiece, the film received poor reviews when it first came out in 1933, mainly for its satirising of politics and warmongering. Even to this day the Marx Brothers are greatly revered because of their masterful ability to treat their audience to riotous slapstick comedy, puns, deadpan one-liners, brief sight gags, and other subtler humour. All of the Marx Brothers comedy films were extensions of their vaudeville days. Duck Soup is a perfect example, where the visual gags that had previously worked so well on the stage are incorporated into the film. The 1933 film was directed by Leo McCarey. The film stars Groucho Marx, who plays Rufus Firefly, the new appointed president of the fictional nation of Freedonia. Firefly has a questioning attitude towards work ethic, which can be seen as he attempts to decrease work hours by shortening the length of lunch breaks for the workers. Rufus becomes infatuated with Mrs. Teasdale, but he is in competition for her hand with Ambassador Trentino of the neighbouring country of Sylvania. Rufus immediately insults the Sylvanian ambassador by slapping him across the face instead of shaking his hand. War is consequently declared between the two countries. However, the plot of the film is not of any real importance as it mainly serves as a chance for the brothers to make fun of dictators, government bureaucracy and the irrationality of reckless war. Duck Soup features the Marx Brothers at their very best. Both the continuous sequence of laughs and the satirical storyline are hilarious in their own right, but the film also provides the individual comedy sequences for the brothers, which are the real highlight of the film. The film contains some of their best material, providing a variety of comic settings and dialogue and some quite entertaining musical sequences. Some examples would be the mirror sequence, the telephone sequence, the peanut stall interchange, the riddles, and the final battle. The mirror sequence is by far the most entertaining scene in the film, where Harpo, and Chico, and Groucho are all dressed the same and they mimic each other s movements as if they re looking in a mirror at themselves. Another excellent example of Marx comedy is the peanut stand scene where Harpo and Chico have an altercation with a man who runs a lemonade stand next to Harpo s peanut stand. The film is a constant reel of comedy, from Groucho s entrance in the first scene to the bombing of the shelter in the final scene. Similar to other great comedies of the 1930s, Duck Soup does not require special effects or a completely logically storyline to attract an audience. Nowadays, Duck Soup is widely considered to be a stunning success of film comedy, and the Marx Brothers best film. CU4026: Introduction to Film Studies Film Review Assignment
Friday, October 25, 2019
Environmental Apocalypse :: Environment Consumerism Population Essays
Environmental Apocalypse The environment is in a terrible condition and although an environmental apocalypse is not imminent we are definitely headed down that road. Some of the reasons for our Earthââ¬â¢s trouble are overpopulation, consumerism, and overconsumption. The earthââ¬â¢s population is ever increasing; it is only a matter of time before there are not enough resources to support life on the planet and the population begins to die off due to lack of food, water, and other resources. With our current population increase rates the population will double within the next century. ââ¬Å"Indeed, the world population did double in thirty-seven years from 1950 to 1987.'; (Ehrlich, 1990) The problem with overpopulation is that even if we all reduce our impact on the environment, when the population doubles, so will the total impact on the earth will be doubled. Consumerism is another thing that is threatening our planet. Everyone who wants to be anyone ââ¬Å"must have'; whatever is cool at the time. This usually means the biggest, meanest, least efficient car or the fanciest toys, generally leading to wasteful packaging and harmful chemicals or other bad stuff. ââ¬Å"In short, Impact = Population * Affluence * Technology.'; (Ehrlich, 1990) The problem is that everyone cares too much about societies image of them that they donââ¬â¢t think about the results of their actions. We also have a problem with the consumption of our resources. Many of the resources that we rely like fossil fuels, forests, and water are non-renewable. We are rapidly depleting these and have nothing to use when they are gone. Our society will have a lot of trouble turning around their habits until we are desperately low on them and it will be too late. It will be difficult to develop alternative technologies because of a lack of government funding, and the people who have the money (oil companies) do not want their income taken away by a different resource.
Thursday, October 24, 2019
Nike as a Multinational Company
Nike is one of the largest athletic shoe brands in the world and sells millions of shoes and clothing each year. The company was founded on January 25, 1964 by a University of Oregon track athlete Philip Knight and his coach Bill Bowermanas. It was first named Blue Ribbon Sports and it officially became Nike, Inc. on May 30, 1978 (Nike). As a multinational company, it operates retail stores domestically and overseas and all of the products it sells are manufactured by independent contractors located predominantly in foreign countries.Nike first entered the international market through China overcoming the many challenges it faced while trying to do business with them. Nike is also listed as one of the 226 companies recognized for sustainability efforts on the Dow Jones Sustainability Index. Beyond the CERES principles, Nike has recently been investigating options for improving its energy efficiency. By certifying all of its new buildings in Oregon with ââ¬ËEarth Advantage', Nike h as been able to save more than two million kilowatt-hours and over 2,000 therms of natural gas. This has translated into a total saving of $100,000 for the company.Nike's plans for the future include: â⬠¢A continued effort to eliminate PVC in its products; â⬠¢The ââ¬ËReuse a Shoe' programme which, since its inception, has enabled some 13 million pairs of athletic shoes to be recycled; â⬠¢Working with organic cotton farmers to create a larger market for their cotton: Nike's use of organic cotton has been climbing each year since 1997, and it has a goal of 3% organic cotton use in every unit of the company by 2010; â⬠¢Reducing emissions at factories worldwide and encouraging the adoption of environmental management systems in each plant;A major challenges that still faces Nike is the monitoring of labour conditions in the factories operated by its many overseas suppliers. The company has been commended for its openness in admitting to unacceptable practices, and its challenge now is to eliminate them.
Wednesday, October 23, 2019
Cell Phone Effects Essay
Introduction: Introduction about using mobile phones in the present Thesis: Using mobile phones in the present is a popular for all ages and there are many advantages to user. I. Argument or reason to support ââ¬â Mobile phones is convenient communication tool. ââ¬â Good feature of mobile phone ââ¬â Mobile phones no limited about time II. Argument against ââ¬â Negative healthy effects ââ¬â The effect on children ââ¬â Mobile phone and driving ââ¬â The effect on the social Refutation: Mobile phones are a necessity in daily life. Human must be use in communicate. Conclusion: Using mobile phone is popular in the present and there are important to human as if itââ¬â¢s past of life. Human must used it for communication. From a good feature, human can use many advantages from mobile phone. At present, mobile phones are popular for everyone in our society. Mobile phones are common facilities for all ages. They can be used to communication between two persons or more than two persons everywhere and every time. So, mobile phones are important equipment for people nowadays. And mobile phones have many disadvantages. To have good health and live happily in our society, we should not use mobile phones. The most important advantage of using mobile phones is that mobile phones are convenient communication tools that we can use to communicate with our friends. Besides, you can carry mobile phones everywhere by keeping them in shopping bags and school bags because mobile phones are small and easy to carry. Furthermore, mobile phones have a lot of good functions such as cameras, music players, radio, the Internet, games, dictionaries, sound recorders, video players, calculators, map, bluetooth devices, notes, calendars and etc. In contrast, mobile phones have many disadvantages. The first one is they have effects to ourâ⬠¦
Tuesday, October 22, 2019
What Classes Should You Take in High School Expert Advice
What Classes Should You Take in High School Expert Advice SAT / ACT Prep Online Guides and Tips Figuring out which classes you should take in high school is complicated! Not only do you have to navigate your schoolââ¬â¢s requirements and college expectations, but you also have to take your own interests, abilities, and life into account. Because there are so many different questions you have to answer and decisions you have to make, it helps to start the planning process early. We will help you get a big picture perspective of what you are high school classes will look like, and breakdown the details of the various requirements, the kinds of choices you will have to make, and the exciting possibilities you will get to explore! If you're wondering what classes to take in high school, this guide should be a great launching point to figuring out your own personal plan. What Classes Do I Need for High School Graduation? In large part, many of your class choices will be guided by your high school's mandatory requirements. All high schools have a set curriculum that you need to take in order to graduate. The actual details vary slightly from school to school, but usually it goes something like this: four years of English (sometimes called Language Arts) three or four years of math three years of science two or three years of social studies or history The route to graduation is mostly mapped out by your high school. It's a good idea to start planning at least the broad outlines of your high school schedule earlier rather than later. This is why,in 9th or 10th grade, it makes senseread through your student handbook and then set up a meeting with your guidance counselor. Your counselor is a great resource for nailing down: your schoolââ¬â¢s exact graduation requirements any prerequisites for any courses you may want to take further down the road What Classes Do Colleges Want to See? Luckily for you, most colleges expect to seethe samecore classesfor admission that high schools do for graduation. This means that simply by fulfilling your high school's curriculum requirements, you will most likely have all your transcript ducks in a row for applying to college! As always, of course, not every college's admissions requirements are exactly the same, so definitely make sure you find out exactly what classes your target school wants you to have taken in high school by looking at its admissions info online. Search Google for "[college name] admissions requirements" to get the full scoop. Rigor The main thing that colleges are looking for in your high school course load is what they call "rigor". Basically, this is the idea that you have spent your time in high school challenging yourself by taking increasingly more and more difficult classes. Colleges want to see that you are always trying to reach just a little farther than your grasp. What does rigor mean in terms ofchoosingclasses? Knowing that colleges want to see you push yourself doesn't mean overloading yourself to the point of collapse! Instead, it means you should strive for balance: take classes that are as challenging as you can handle,but also show good judgment by not overwhelming yourself. Learning to balance means knowing not to stack on that last rock! To strategize in depth about the level of rigor that your high school course load should demonstrate, explore our guide to what a challenging high school course load looks like. What Decisions Will I Make When Choosing Classes? Even thoughmany of your class slots will be taken up by your high school's requirements and by the admissions expectations of your target colleges, the person who has the mostinfluence over your high school curriculum is... you! With that in mind, let's take a look at some of the choices you will have to make when picking your classes. Harder classes or better GPA? When you realize that you can get much better grades in lower level courses, you'll really be tempted not to take a particularly challenging course load in favor of getting straight A's. But actually, this is a mistake.If you are getting straight Aââ¬â¢s in standard-level classes, to colleges this will look like you are coasting through rather than challenging yourself.Because colleges will always look at your GPA incontext (meaning because they know what classes your school offers), they will look at this negatively. Coasting: fun for three-person sleds, terrible for high school. Generally speaking, you should push yourself to take the highest level class that you can reasonably get a B or higher in each year. This is especially true in classes that you are interested in, that are your strengths, or that you see yourself pursuing in college. Standard, honors, or AP/IB? With the choice to challenge yourself, comes yet another question. Should you take the standard, honors, or AP version of a class? It all depends on your skill level and ability in each subject. To find out how you measure up, you can talk to a teacher to see whether in their opinion you are ready for a higher level course or, if your school offers this, you can take a placement test to see whether you qualify for honors. If you are deciding between honors and AP, AP is the better bet for improving college applications. If you do well on the AP test, this national comparison will help colleges understand your skill level, and potentially either give you college credit or at least to the ability to place into a higher level college course. If you are having trouble deciding between AP and IB, let us help you make that decision with our explanation of the differences between the two. Which foreign language should I take? As far as college is concerned, what matters is not the language but the amount of time you spend studying it. For example, four years of French is more impressive than one year each of Latin, Chinese, Sanskrit, and Spanish. One wacky jump is interesting, but five? That's commitment to challenging yourself. Our recommendation is to take four years of the same foreign language. To see which language would be the best fit for you, check out our guide to which foreign language you should take in high school. What am I interested in? After you schedule all of your required classes, you will still have lots of space on your schedule for electives. Electives are entirely up to you ââ¬â this is where itââ¬â¢s time to listen to your heart and find your passion. Whether you use your elective spaces to pursue the performing arts, the visual arts, engineering, computer science, or anything else, the advice is the same as for the core courses: find what you love, stick with it, and pursue it at the highest level of your ability. In order to give you a sense of the possibilities, even though no school could possibly offer all of them, we have rounded up the complete list of all high school electives. What Class Selections Do I Have Choice Over? It might sound like a lot of your high school experience has already been preprogrammed. But actually, you get to decide much more than you think! Even for mandatory required classes, you still have some say over whether you take them standard, honors, for AP. Not only that, butthere is even some choice in the core curriculum. This is particularly true in science and history classes because those are not cumulative and so do not follow the standard progression. The most choice, of course, is in your electives. Here are your options, from least to greatest choice. Least Choice: The Core Subjects English It'strue that you will take this all four years, and that your high school most likely has least choice about what you study in English class and when. Still,you do get to decide how much you want to challenge yourself. Learn more about thebreakdown of all the English or Language Artsyou are likely to encounter in our guide to high school English classes. Math You may not have to take math every year. Still, because math is cumulative (meaning, what you learned one year depends on what you learned the year before), there is usually not that much choice about which math class you can take. Just like with English, you will have some say over how much to challenge yourself at each level of math.Your high school will have developed a sequence usually something like: Algebra 1 Geometry Algebra 2/Trigonometry Pre-Calculus Calculus To dig in further, read our complete explanation of the math classes you should take in high school. Science You will most likely take two or three years of science. Like with math, there is usually already a pre-developed progression for the sequence in which you can take science classes. It usually goes like this: earth science/biology chemistry physics Still, because you do not have to take science all four years, and because many schools offer various science electives, like astronomy, this is one of the core curriculum subject where you can have a whole bunch of choice, especially if science is one of your interests or strengths. Our complete guide to planning your science education in high school lays out all the details for you. It takes many different kind of scientists to make a truly evil mad science lab. Social Studies/History You will most likely take two or three years of history or other social sciences like government, civics, economics, world cultures, or geography. At the same time, it helps to know thatthe standard requirements that both high schools and colleges will expect are: a year of US/American history a year of European/world history Because you will not have to take history all four years of high school, this is another core requirement that allows a lot of choice, and one where you will probably have many options to pick from. For a really in-depth look at all the possibilities in the social sciences, read through our guide to the high school history classes you should take. Most Choice: Electives Unlike core required classes, electives are the you-do-you of the high school curriculum.Theyââ¬â¢re how your transcript shows colleges what youââ¬â¢re interested in, what youââ¬â¢re passionate about, and how hard you are willing to work to pursue those interests and passions. You only live once: pick your electives accordingly.#CarpeDiem Electivesare also a way for you to discover subjects that you previously did not know you were interested in, or a way to learn from excellent teachers who don't teach the core subjects. Pro tip: if you hear wonderful things about a teacher, try your best to take a class with that person. It doesn't matter what the class is ââ¬â the experience of learning from an amazing teacher is something you will carry with you all your life. No school offers the same electives as another school, and there is no way for anyone school to offer every possible elective. Here are some typical offerings, by category: Computer science: programming, graphic design, web design English: journalism, creative writing, speech and debate Family and consumer science: nutrition, child development, culinary courses Math and Science: environmental science, zoology, astronomy, statistics Social Studies: psychology, anthropology, economics Visual and Performing Arts: drawing, painting, photography, choir, band To get some help with figuring out which electives to take, read our guide. Whatââ¬â¢s Next? Interested to see how your high school choices will impact your choice of college? Check out our guides to: How to decide what college you should go to, How to pick a major for your college application, How to get into Harvard or the other elite colleges, Or what to do if you're worried about getting into college, period. Want to improve your SAT score by 160 points or your ACT score by 4 points?We've written a guide for each test about the top 5 strategies you must be using to have a shot at improving your score. Download it for free now: Get eBook: 5 Tips for 160+ Points // Free eBook: 5 Tips to 4+ Points on the ACT //
Monday, October 21, 2019
Dialogue Definition, Examples and Observations
Dialogue Definition, Examples and Observations (1) Dialogue is a verbal exchange between two or more people. (Compare with monologue.) Also spelled dialog. (2) Dialogue also refers to aà conversation reported in a drama or narrative. Adjective: dialogic. When quoting dialogue, put the words of each speaker inside quotation marks, and (as a general rule) indicate changes in speaker by starting a new paragraph. EtymologyFrom the Greek, conversation Examples and Observations Annina: Monsieur Rick, what kind of a man is Captain Renault?Rick: Oh, hes just like any other man, only more so.(Joy Page and Humphrey Bogart in Casablanca, 1942)How are you? I said.As you see, old Hernandez said, and he pushed his cap back on his forehead and smiled, alive.(Martha Gellhorn, The Third Winter, 1938) Eudora Welty on the Multiple Functions of Dialogue In its beginning, dialogues the easiest thing in the world to write when you have a good ear, which I think I have. But as it goes on, its the most difficult, because it has so many ways to function. Sometimes I needed a speech do three or four or five things at once- reveal what the character said but also what he thought he said, what he hid, what others were going to think he meant, and what they misunderstood, and so forth- all in his single speech. (Eudora Welty, interviewed by Linda Kuehl. The Paris Review, Fall 1972) Dialogue vs. Talk [T]he dialogue is selectivefinely polished, and arranged to convey the greatest possible amount of meaning with the least use of words. . . . [Dialogue] is not a phonographic reproduction of the way people actually talk. Itââ¬â¢s the way they would talk if they had time to get down to it and refine what they wanted to say. (Robertson Davies, The Art of Fiction No. 107. The Paris Review, Spring 1989)Talk is repetitive, full of rambling, incomplete, or run-on sentences, and usually contains a lot of unnecessary words. Most answers contain echoes of the question. Our speech is full of such echoes. Dialogue, contrary to popular view, is not a recording of actual speech; it is a semblance of speech, an invented language of exchanges that build in tempo or content toward climaxes. Some people mistakenly believe that all a writer has to do is turn on a tape recorder to capture dialogue. What hed be capturing is the same boring speech patterns the poor court reporter has to record verbati m. Learning the new language of dialogue is as complex as learning any new language. (Sol Stein, Stein on Writing. St. Martins Griffin, 1995) Once captured, words have to be dealt with. You have to trim and straighten them to make them transliterate from the fuzziness of speech to the clarity of print. Speech and print are not the same, and a slavish presentation of recorded speech may not be as representative of a speaker as dialogue that has been trimmed and straightened. Please understand: you trim and straighten but you do not make it up. (John McPhee, Elicitation. The New Yorker, April 7, 2014) Harold Pinter on Writing Out Loud Mel Gussow: Do you read or talk your dialogue out loud when youre writing it? Harold Pinter: I never stop. If you were in my room, you would find me chattering away. . . . I always test it, yes, not necessarily at the very moment of writing but just a couple of minutes later. MG: And you laugh if its funny? HP: I laugh like hell.(Mel Gussows interview with playwright Harold Pinter, October 1989. Conversations With Pinter, by Mel Gussow. Nick Hern Books, 1994) Advice on Writing Dialogue There are a number of things that help when you sit down to write dialogue. First of all, sound your wordsread them out loud. . . . This is something you have to practice, doing it over and over and over. Then when youre out in the worldthat is, not at your deskand you hear people talking, youll find yourself editing their dialogue, playing with it, seeing in your minds eye what it would look like on the page. You listen to how people really talk, and then learn little by little to take someones five-minute speech and make it one sentence, without losing anything. (Anne Lamott, Bird by Bird: Some Instructions on Writing and Life. Random House, 1994)[A]lways get to the dialogue as soon as possible. I always feel the thing to go for is speed. Nothing puts the reader off more than a big slab of prose at the start. (P.G. Wodehouse, Paris Review Interview, 1975)Just as in fiction, in nonfiction dialogue- voices talking out loud on the page- accomplishes several important dramatic effects: It reveals personality, provides tension, moves the story along from one point to another, and breaks the monotony of the narrators voice by interjecting other voices that speak in contrasting tones, using different vocabularies and cadences. Good dialogue lends texture to a story, the sense that it is not all one slick surface. This is especially important in a blatantly first-person narrative, since it offers the reader relief from a single, narrow viewpoint. The voices in dialogue can enhance or contradict the narrators voice and contribute irony, often through humor. (Philip Gerard, Creative Nonfiction: Researching and Crafting Stories of Real Life. Story Press, 1996) Pronunciation: DI-e-log Also Known As: dialogism, sermocinatio
Sunday, October 20, 2019
Biography of Babe Ruth, Home Run King
Biography of Babe Ruth, Home Run King Babe Ruth (February 6, 1895ââ¬âAugust 16, 1948) is often referred to as the greatest baseball player who ever lived. In 22 seasons, Ruth hit a record 714 home runs. Many of his numerous records for both pitching and hitting lasted for decades. Ruth won many honors during and after his baseball career, including being named to the Major League Baseball All-Century Team and the Major League Baseball All-Time Team. In 1936, Ruth was among the first five inductees into the Baseball Hall of Fame. Fast Facts: Babe Ruth Known For: Member of the New York Yankees who became the Home Run KingAlso Known As: George Herman Ruth Jr., Sultan of Swat, the Home Run King, Bambino, the BabeBorn: February 6, 1895 in Baltimore, MarylandParents: Katherine (Schamberger), George Herman Ruth Sr.Died: August 16, 1948 in Manhattan, New YorkPublished Works: Playing the Game: My Early Years in Baseball, The Babe Ruth Story, Babe Ruths Own Book of BaseballAwards and Honors: Monument Parkà honoree (plaque at open-air museum at Yankee Stadium), Major League Baseball All-Century Team, Major League Baseball All-Time Team, Major League Baseball Hall of FameSpouses: Helen Woodford (m. 1914ââ¬â1929), Claire Merritt Hodgson (m. April 17, 1929ââ¬âAugust 16, 1948)Children: DorothyNotable Quote: ââ¬Å"Never let the fear of striking out get in your way.â⬠Early Years Ruth, born as George Herman Ruth Jr., and his sister Mamie were the only two of George and Kate Ruths eight children to survive childhood. Georges parents worked long hours running a bar, and so little George ran the streets of Baltimore, Maryland getting into trouble. When Ruth was 7 years old, his parents sent their incorrigible son to St. Marys Industrial School for Boys. With only a few exceptions, George lived at this reformatory school until he was 19 years old. Learns to Play Baseball It was at St. Marys that George Ruth developed into a good baseball player. Although George was a natural as soon as he stepped onto the baseball field, it was Brother Matthias, the prefect of discipline at St. Marys, who helped George fine-tune his skills. The New Babe By the time George Ruth was 19, he had drawn the eyes of minor league recruiter Jack Dunn. Jack liked the way George pitched and so he signed him to the Baltimore Orioles for $600. George was ecstatic to get paid to play the game he loved. There are several stories about how George Ruth got his nickname Babe. The most popular is that Dunn was often finding new recruits and so when George Ruth showed up at practice, another player called out, hes one of Dunnies babes, which eventually was just shortened to Babe. Jack Dunn was great at finding talented baseball players, but he was losing money. After only five months with the Orioles, Dunn sold Ruth to the Boston Red Sox on July 10, 1914. The Red Sox Although now in the major leagues, Ruth didnt get to play much in the beginning. Ruth was even sent to play for the Grays, a minor league team, for a few months. It was during this first season in Boston that Ruth met and fell in love with the young waitress Helen Woodford, who worked at a local coffee shop. The two married in October 1914. By 1915, Ruth was back with the Red Sox and pitching. Over the next few seasons, Ruths pitching went from great to extraordinary. In 1918, Ruth pitched his 29th scoreless inning in a World Series. That record stood for 43 years. Things changed in 1919 because Ruth demanded to spend more time hitting and thus less time pitching. That season, Ruth set a new record by hitting 29 home runs. The House That Ruth Built Many were surprised when it was announced in 1920 that Ruth had been traded to the New York Yankees for a whopping $125,000 (more than twice the amount ever paid for a player). Ruth was an extremely popular baseball player, and he seemed to succeed at everything on the field. In 1920, he broke his own home run record and hit an amazing 54 home runs in one season. The following season, he eclipsed his own mark with 59 home runs. Fans flocked to see the amazing Ruth in action. Ruth drew in so many fans that when the new Yankee Stadium was built in 1923, many called it The House That Ruth Built. In 1927, Ruth was part of the team that many consider the best baseball team in history. It was during that year that he hit 60 home runs in a season - a mark that stood for 34 years. Living the Wild Life There are nearly as many stories of Ruth off the field as there are on it. Some people described Ruth as a boy that never really grew up; while others just considered him vulgar. Ruth loved practical jokes. He frequently stayed out late, completely ignoring team curfews. He loved to drink, ate copious amounts of food, and slept with a large number of women. He often used profanities and loved to drive his car fast. More than a couple of times, Ruth crashed his car. His wild life put him at odds with many of his teammates and definitely with the teams manager. It also greatly affected his relationship with his wife Helen. Since they were Catholic, neither Ruth nor Helen believed in divorce. However, by 1925 Ruth and Helen were permanently separated, with their adopted daughter living with Helen. When Helen died in a house fire in 1929, Ruth married model Claire Merritt Hodgson, who tried to help Ruth curb some of his worst habits. Popular Stories One of the most famous stories about Ruth involves a home run and a boy in the hospital. In 1926, Ruth heard about an 11-year-old boy named Johnny Sylvester who was in the hospital after an accident. The doctors werent sure if Johnny was going to live. Ruth promised to hit a home run for Johnny. In the next game, Ruth not only hit one home run, he hit three. Johnny, upon hearing the news of Ruths home runs, started to feel better. Ruth later went to the hospital and visited Johnny in person. Another famous story about Ruth is one of the most famous stories of baseball history. During the third game of the 1932 World Series, the Yankees were in a heated competition with the Chicago Cubs. When Ruth stepped up to the plate, Cubs players heckled him and some fans even threw fruit at him. After two balls and two strikes, the incensed Ruth pointed out to center field. With the next pitch, Ruth struck the ball exactly where he had predicted in what has been termed the called shot. The story became immensely popular; however, its not exactly clear whether Ruth meant to call his shot or was just pointing at the pitcher. The 1930s The 1930s showed an aging Ruth. He was already 35 years old and although he was still playing well, younger players were playing better. What Ruth wanted to do was manage. Unfortunately for him, his wild life had caused even the most adventurous team owner to consider Ruth unsuitable to manage an entire team. In 1935, Ruth decided to switch teams and play for the Boston Braves with the hope of having a chance to be assistant manager. When that didnt work out, Ruth decided to retire. On May 25, 1935, Ruth hit his 714th career home run. Five days later, he played his last game of major league baseball. (Ruths home run record stood until broken by Hank Aaron in 1974.) Retirement and Death Ruth didnt stay idle in retirement. He traveled, played a lot of golf, went bowling, hunted, visited sick children in hospitals, and played in numerous exhibition games. In 1936, Ruth was chosen to be one of the first five inductees to the newly created Baseball Hall of Fame. In November 1946, Ruth entered a hospital after suffering a monstrous pain above his left eye for a few months. The doctors told him he had cancer. He underwent surgery but not all of it was removed. The cancer soon grew back. Ruth died on August 16, 1948, at age 53. Sources Thorn, John, and John Thorn. ââ¬Å"Babe Ruths Autobiography, as Written in 1920.â⬠à Our Game, 6 Apr. 2015.ââ¬Å"Babe Ruth.â⬠à Biography.com, AE Networks Television, 16 Jan. 2019.ââ¬Å"Biography.â⬠à Biography | Babe Ruth.
Saturday, October 19, 2019
Australian Trade in India and China Essay Example | Topics and Well Written Essays - 1000 words
Australian Trade in India and China - Essay Example The rapidly expanding Chinese economy has steadily resulted in solid infrastructural development. This in turn has allowed for the increased prosperity of many within mainland China. With rising personal disposable incomes, comes increased consumption demand and thus growing domestic expenditure. Chinese imports are gradually increasing, thus presenting a myriad of opportunities for suppliers of raw materials and products in various stages of production. Political relations between China and Australia have significantly improved in recent years. An example of the bilateral co-operation includes the Sino-Australian parliamentary exchange conference held in May 2007. The Chinese economy - a renowned net exporter - boasted a current account surplus of $359 billion in 2007 and a net figure of Foreign Direct Investment of $83 billion. All in all, the Chinese foreign reserves stand at $1.5 trillion for the year ending 2007. (Sino-Australian parliamentary exchange conference. Embassy of the People's Republic of China in Australia) This bodes exceptionally well for investment opportunity. With such rapid development and a large and economically powerful buying market, the Chinese sector presents immense profitable opportunity potential to Australian investors. The Chinese housing market; share markets and general government reluctance to allow inflationary pressures to impact on the economy have resulted in an investor safe-haven in the Chinese domestic market. Few economies can lay claim to such robust growth rates as the Chinese economy. With rising prices, spurned by the inflationary pressures of petroleum supplies; food prices and general dollar w eakness, the Chinese government is intent on protecting the domestic economy from global pressures. Investments in Chinese infrastructure allow for significant benefits to International Donor Financiers. The following statistical data was compiled by the World Bank regarding China 2003 2004 2005 2006 2007 A. Real Expenditure Growth 1. GDP at market prices 10.0 10.1 10.2 10.7 9.6 2. Private consumption 6.6 7.0 7.0 9.0 8.5 3. Government consumption 6.4 7.2 9.0 8.8 8.0 4. Fixed investment 17.0 11.6 8.8 8.9 8.2 5. Exports, GNFS 26.8 28.4 24.3 23.6 19.1 6. Imports, GNFS 24.8 22.5 12.0 19.5 18.8 B. Contribution to GDP Growth 1. Private consumption 2.9 3.0 2.9 3.6 3.4 2. Government consumption 1.0 1.1 1.4 1.3 1.2 3. Fixed investment 6.1 4.4 3.4 3.4 3.1 4. Net exports 1.3 2.8 5.3 3.8 2.5 C. Price Deflators 1. GDP at market prices 2.6 6.9 2.1 3.1 5.6 2. Private consumption 1.4 4.9 2.9 4.5 6.8 3. Exports, GNFS 4.7 5.3 1.7 3.7 0.9 4. Imports, GNFS 9.7 10.3 4.9 7.2 0.4 D. Share of GDP 1. Private consumption 41.8 39.9 39.1 39.0 39.0 2. Government consumption 15.2 14.5 14.6 14.7 14.6 3. Fixed investment 39.4 40.7 41.3 41.6 41.4 4. Change in stocks 1.8 2.5 0.0 -1.1 -1.2 5. Total investment 41.2 43.3 41.2 40.5 40.1 6. Exports, GNFS 29.6 34.0 38.1 42.8 44.4 7. Imports, GNFS 27.4 31.4 32.8 36.8 38.0 E. Memo 1. Nominal GDP (USD billions) 1640.4 1930.9 2171.7 2477.4 2867.6 2. Population (millions) 1300.0 1308.0 1315.8 1324.1 1332.4 3. GDP per capita, current USD 1261.8 1476.2 1650.4 1871.0 2152.2 4. Real per capita GDP growth 9.3 9.4 9.5 10.0 8.9 5. USD Fx rate 8.3 8.3 8.2 8.0 7.6 6. Current account balance (% GDP) 2.8 3.6 7.4 9.3 9.2 7. General government bal. (% GDP) -2.5 -1.5 -1.7 -0.5 -0.8 India presents with multiple challenges notably generally
Friday, October 18, 2019
The Developing Manager Assignment Example | Topics and Well Written Essays - 2500 words
The Developing Manager - Assignment Example This therefore means that they are all important, with the main goal being the identification of weaknesses and working on them. The following discussion will focus majorly on managerial skills and leadership characteristics that bring success in the hospitality industry. Question 1.1 Compare and contrast 3 different management styles that are used in an international hotel of your choice For the purpose of this discussion, the Hilton Hotel has been selected for analysis and completion of the assignment. The three main management styles in the hospitality industry are direct authoritative, pacesetters, and democratic affiliative. In the former category, the manager sets very high standards, and ensures that the performance is consistent (Cousins, Foskett, & Gillespie, 2000, 110). They do not tolerate non-performing members. Pacesetters make personal high standards within the organization. They are hard-working and hence motivate the rest of the employees to emulate them. Finally, the democratic affiliative managers ensure they involve others in making decisions, before they can set the standards. All the three are related in the sense that they are aimed at setting high standards within the international hotels. Managerial styles play a significant role in the international hotels (Cousins, Foskett, & Gillespie, 2000, 124). ... Managers understand that they do not have all the answers, hence involve other members. The other comparison is that the managers are the final decision makers. This is especially when the committee fails to agree on which direction should be followed to achieve certain goals. This owes to the fact that the managers have the duty to ensure that the hotels remain functional. They have the right of making any informed decisions, since they will be responsible for failing to act. Thirdly, the three types of managers are the main people behind the mission, vision and goals of the institution. They have articulated them, prompting them to make decisions, and proposals that are in line with what the hotel intends to achieve. For this reason, any activity taking place within the business has to be aligned with the set objectives. Fourthly, the three types of managers have the responsibility of maintaining discipline within the staff members. They reward and punish those who perform exceptio nally, and those who fail to adhere with the rules and regulations respectively. For instance, they may reward employees through promotion, increased wages and salaries, and creating an opportunity for them to add more skills and knowledge. On the other hand, non-compliant employees may be punished through sacking, especially when they are involved in gross misconduct. This is done with an aim of ensuring that all the staff members adhere to the set rules and regulations. This also ensures that the relationship between the customers and the hotel is enhanced. In addition to that, the reputation of the hotel is upheld, which is imperative in a competitive environment. Another major comparison between the three is that the managers set the organization culture. The latter
Current event summary Essay Example | Topics and Well Written Essays - 500 words
Current event summary - Essay Example The President was addressing a Congress sobered by the assassination attempt against Rep. Gabrielle Giffords and he made use of ââ¬Å"his best chance of the year to connect with the countryâ⬠to prove to the nation about his vision of economic revival. Thus, Obama devoted most of his prime-time to deal with the issues of the economy which is now reeling from a monster recession. (Feller, 2011). In his address to the Congress, President Obama clearly outlined his broad strategy for the economic growth of the nation in spite of the current issues of the struggle. The President maintained that both the Democrats and Republicans need to work together to keep the nation a competitive and stimulating economy. Addressing the issues of the economy and the strategies to overcome these, President Barack Obama emphasized the need for unity in a new era of divided government. In this speech, the President addressed his key plans to boost the economy, create jobs and cut spending, and his m ajor endeavor was to persuade the emboldened Republican Party which is deeply skeptical of the Presidentââ¬â¢s plan for economic revival.
Thursday, October 17, 2019
Management Skills Development Plan Term Paper Example | Topics and Well Written Essays - 1750 words
Management Skills Development Plan - Term Paper Example As a group leader, I ensure that I know the personââ¬â¢s abilities and talents before delegating a job. I never overburden my team members or be impatient. For example, I make accommodation for personal preferences, existing work duties or family commitments. If a group member asks that he wants to do a particular job, I make sure that he gets that, considering it suits their abilities. My peers often appreciate my group management skills, complimenting how everyone is satisfied with the work that they have to do. I also practice good negotiation skills. Instead of openly negating opinions if I do not agree to it, I use a subtler approach. Where there is a conflict of opinions, rather than picking an argument, I try to negotiate with my team members, colleagues or senior authority. I start my statement by saying, ââ¬Å"You may be correct Sir/Maââ¬â¢am/Mr.â⬠¦, but I think it should beâ⬠¦Ã¢â¬ . My peers are appreciative of my negotiating skills. I am also good at motivating others. If I know someone is good enough to perform a particular task, I would encourage him/her to pursue it. I would have a talk with that person, asking him/her to share his/her hesitations. For instance, I once motivated a coworker to pursue a project in kitchen designing on the basis that she was good at designing but never had the motivation to take it to the next level. Another one of my strengths is presentation-making. I enjoy researching, making presentations and adding animation and special effects to make the presentation interesting. As a result, my colleagues choose me after a general consensus to make presentations on behalf of the group. However, I also have certain weaknesses which prevent me from reaching optimum level of performance. Primarily, I have problems managing time. I have on occasion not managed to complete designated tasks on time. Meeting deadlines is a
How effective has the World Health Organization performed its main Essay
How effective has the World Health Organization performed its main functions when dealing with international pandemics - Essay Example The threat to national security because of the advent of globalization is also global in scope. The role that the World Health Organization attends to is so vast that it will never be able to address the problem of international health security unless the member states of WHO help as well. Of all the countries around the world, 193 are members of the World Health Organization. These countries have vowed to prevent diseases (viral and bacterial alike) from growing and possibly transferring to neighboring states. The member countries of the WHO meet regularly to make sure that possible breakout of disease is prevented and people of the world are aware on what is going. The World Health Organization uses essential fields of academic discipline in assuring the safety of the world. Medicine, as the groupââ¬â¢s primary thrust develops cures for different illnesses that might possibly break out. Given the situation of the world and the goals of the WHO, this essay aims to address whether or not the World Health Organization serves as the guiding group into promoting health on top of the chart of health awareness around the globe. Moreover, it is a must to assess the current forms of implementation of the effectiveness of such in a modern world perspective. Finally, it must be noted how the WHO provides information to member and non-member countries on how to prevent possible spread of diseases. The International Health Regulations (IHR) was revised in 2005 to make sure that the standards of the WHO in fighting spreading diseases are up to date. The current revision aims to empower individual countries so as they could fight the spread of diseases at their first sign. Furthermore, the IHR instructs member countries to be aware of possible ââ¬Ëhuman biological attacksââ¬â¢ which might not be possible to be responded to by the World Health Organization. The
Wednesday, October 16, 2019
Essay on American Revolution in Popular Culture - 1
On American Revolution in Popular Culture - Essay Example It was a bitter experience for those who lived then. This made the fight for freedom and the eventual freedom even sweeter. There is a lot of material in popular culture that seeks to re-create the events back then. One of these novels is Saratoga: A Novel of the American Revolution. The writer is David Garland. This novel was published in the year 2006. At the very beginning, the novel starts in May 19771. The colonies, which today make the United States, unilaterally declare their independence from the Crown. This is obviously not a situation to be treated lightly on the part of the British. They organize a military response that is less than effective. Their initial assumption was that they could easily crush the uprising by isolated groups of revolutionaries. However, they are met by more resistance than they anticipated. The main character in the novel is Captain Jamie Skoyles, a soldier attached to the 24th Foot of the British army. He is a seasoned fighter. One of the interferences of popular culture in as far as the factual depiction of this war in the novel is concerned is a love affair that Skoyles is embroiled in with Elizabeth Rainham who is already engaged. This is a constant feature in popular culture. The need to romanticize war is very prevalent in popular culture. It stems from the fact that romance attracts audiences that naturally would not be drawn to war. These might include women. The rigours of war when soothed by a strong love affair seem bearable. Skoyles is also depicted attending and even meting out floggings to errant soldiers and even enemy combatants. This is an image that has been invented by popular culture. There is the belief that the most effective soldier is the one who does not shy away from violence. This popular culture construct is alive and well today. There are soldiers to day who are rewarded with the nationââ¬â¢s highest honorsââ¬â¢ for performing extraordinary and fearless acts. One that comes to mind is that of a
How effective has the World Health Organization performed its main Essay
How effective has the World Health Organization performed its main functions when dealing with international pandemics - Essay Example The threat to national security because of the advent of globalization is also global in scope. The role that the World Health Organization attends to is so vast that it will never be able to address the problem of international health security unless the member states of WHO help as well. Of all the countries around the world, 193 are members of the World Health Organization. These countries have vowed to prevent diseases (viral and bacterial alike) from growing and possibly transferring to neighboring states. The member countries of the WHO meet regularly to make sure that possible breakout of disease is prevented and people of the world are aware on what is going. The World Health Organization uses essential fields of academic discipline in assuring the safety of the world. Medicine, as the groupââ¬â¢s primary thrust develops cures for different illnesses that might possibly break out. Given the situation of the world and the goals of the WHO, this essay aims to address whether or not the World Health Organization serves as the guiding group into promoting health on top of the chart of health awareness around the globe. Moreover, it is a must to assess the current forms of implementation of the effectiveness of such in a modern world perspective. Finally, it must be noted how the WHO provides information to member and non-member countries on how to prevent possible spread of diseases. The International Health Regulations (IHR) was revised in 2005 to make sure that the standards of the WHO in fighting spreading diseases are up to date. The current revision aims to empower individual countries so as they could fight the spread of diseases at their first sign. Furthermore, the IHR instructs member countries to be aware of possible ââ¬Ëhuman biological attacksââ¬â¢ which might not be possible to be responded to by the World Health Organization. The
Tuesday, October 15, 2019
Exposure to Stereotypes Essay Example for Free
Exposure to Stereotypes Essay Exposures to Stereotypes The following paper will be an informative paper about stereotyping and exposure. Children are exposed to racism, cultural and gender stereotypes every day. This paper will explain why it is believed that movies, television series, children products smears childrenââ¬â¢s understanding of race, culture and gender and the messages that are being transpired. Examples will be given on the stereotypes. Strategies will also be given. Included in this paper will also include my thoughts and objectives. Stereotyping people has been happening for many centuries now. Early as in preschool is when most people begin being stereotyped. The saying, ââ¬Å"Donââ¬â¢t judge a book by its cover,â⬠never seems to work because people take one look at someone else and judge. They judge them by how they walk, what they wear, how they present themselves, and then they have already stereotyped the person before getting to know them. When turning on the television many children are being introduced to many different stereotypes. The Cosby Show comes to mind when I think about coming up as a child. I somehow thought that this was the typical African American family. I learn a lot from this series however. This show was still on at a time when African American shows were unheard of to stay on a television station. It showed a wealthy family a dad that was a lawyer and a mom who was a doctor dealt with 5 children that kept them busy with school and other common youth issues. When I realize that my family was not the same I was devastated because I thought that all African Americans should be somewhat like the Huxtables Family. Moving along, when I became a little older my teacher showed my class a viewing of the movie collection of ââ¬Å"Rootsâ⬠. I was horrified but what I had seen. I thought that all Caucasians were mean because of me being exposed to racism in such a horrific way. Time made me so much wiser; it showed me that you cannot assume that all people of a certain race in bad just because a few people of a certain race made a very bad choice in life. Crying and yelling at night for about a week is what this movie did for me at that time. I had dreams of me being wrongfully mistreated and whipped. My mom came into my room one particular night and we talked about the situation. She told me that what I had seen in that movie was wrong but that it happened in a time were people were dealing with hatred. Furthermore, it was then that I realized that the media, music, books, toys, peers, adults, and many more all have either a negative or a positive effect on children. I also object to children being exposed or introduced to certain racial aspects of life. It is understood that we cannot protect them from everything but we can make a great effort a point to intercept the negativity. References: York, S. (2003) Roots and wings: Affirming culture in early childhood programs [Revised Ed]. Pearson Education. Upper Saddle River, NJ 120528-002549 Ticket#.
Monday, October 14, 2019
The issues in conformity
The issues in conformity Theory Conformity to group is another issue depicted on the movie to be researched. Based on Farlex, 2010, conformity means take action based on certain accepted normal standard. If we talk in context of group, so this conformity to group can be described as the action that accepted in a group as a foundation of an agreement. This is a need for each people to be in custom as a part of in-group people, rather than becomes out-group people in a certain group, gang, or organization that leads to a sign that that person is similar to people within that group which follow the consistency of the rules, despite of threatening the rules it selves (Sique, 2010).Basically high conformity to group means that when one persons will is defeated by others will in deciding something because they dont want to act opposed his/her groups will that may result in unsafe and high pressure community. Actually this conformity to group is the result of some cultural dimensions created by Dutch sociologist; Geert Hofstede and Fons Trompenaar. Based on doch and luthans, 2006, hofstede examined four cultural dimensions, while on the other hand Trompenaar developed seven dimensions. Not all dimensions can be linked as the result of conformity to group, however there are some factors that have strong bond with conformity that werent come from those dimensions. Application of Theory Based on hofstede, dimension in power distance, uncertainty avoidance, and collectivism lead to high conformity, while particularism, communitarianism, neutral, and ascription from Trompenaar may give participation as well. Power distance describe when a superior in a group is accepted to have the greatest power in that group, therefore that person must be obeyed (Viaweb, 2010). In high conformity, high power distance is exists based on people who act as superior or made superior by others because of their ability or even race. They must be followed otherwise we can be treated as outsider in our group. High conformity may caused by situation in which its member feel uncomfortable in unusual or different circumstances (Itim International, 2009). People with this high level of uncertainty avoidance will be passive and tend to follow the rules, therefore they dont want to express their emotion to the group which makes them comfort with their group choice. Collectivism as opposite of individualism makes people tend to loyal with their group and share their value and belief that may lead to community interest. In high conformity, people may look after their group decision and be likely to forgone their own w ill. The problem is occurred when it comes to a question, ââ¬Å"if everyone goes after others will, so whose willingness that must be complied with?â⬠The answer might be related closely with power distance, in which the superior is the ruler. High conformity to group is a result of particularism in which the community of the group may help their friends using any other ways, including breaking rules as long as they are in one community. Based on doh and luthans, 2006, communitarianism refers to people that look upon themselves as a part of group not individual with own will that becomes requirement oh high conformity to group. high conformity tend to have neutral culture in which peoples emotion are not doing in an open or ordinary ways, thus people keep silent even the decision is contradictive with their will. Later if we see conformity characteristic, we can see that people in that group tend to be ascription culture that means the people who become ââ¬Å"the leaderâ⬠is the one that mature either in age, or gender, not based on their ability or knowledge. So even someone who has better idea, but if the older one said something worse, people tend to choose the older one. Another issue that closely related with conformity to group is because of ethnocentrism. Its the belief that ââ¬Å"ones own way of doing something is superior to othersâ⬠(Doh and Luthans, 2006). This meaning can be applied to all aspect, such as one culture belief that their culture is highest among others. And in other words we can say it is when people everything based on their own way, without accepting that other people might have their own perspective. People could have high conformity in their group if they think that people on their group is the best, which is characteristic of ethnocentrism, and look other as low level group. This will lead to external conflict in society life. ââ¬Å"Even though it may cause external conflicts, it creates internal unity. It also makes individuals feel more certain about their beliefs. Through providing individuals with a sense of belonging to a particular community, ethnocentrism enables social order. Societies need that kind of solidarity and order so as to continue ââ¬Å"(Charon, 2007). Implication to business The issues in conformity to group and ethnocentrism itself may have implication to managing across cultures either in domestic or international organization. Most likely the negative effects will occurs based on those cultural issues. Ethnocentrism may result a bad effect where it goes into business or organization world. Firstly it may result in the bad decision when it comes to a company that did offshore and use home country managers. managers from home country with high ethnocentrism may think that the best business decision is the one like in home country as they might think that business decision in host country is not the best one. This may result in the failing in companys business. if we go to personal level, we will see more issues that can be raised. Based on the high ethnocentrism level, a person with high level of managerial may makes decision with any issues, such as they might think that their race is higher than local people in the workplace, so that the managers might support the employee with same race or nationality that similar with him/her. That kind of managers will hear more and approved employees idea that come from similar background with the manager, rather than any idea from local employ ee, even that idea is greater. Even in case where a manager must fire the employee, the manager will let off employee based on their certain background. In the case of conformity any subordinate may find any difficulties in give their brilliant idea, or aspiration to their superior. Most likely they are afraid that if they dont agree with their superior decision or idea, they will be marked as an opposition party, which later on resulting in their future career. Even the subordinate mindsets that think their superior is the best person with all excellent business approach. Moreover Pech (2001) reach a finding that high level of conformity in organization may resulting in disadvantage effects such as avoidance of individualism, reduce individual sense of creativity, discovery, and ownership. And final disadvantages to organization may occurred because of low morale and incompetency in taking action to competitor or external pressures through low capability in low cost and product differentiation. Recommendation In order to prevent the negative effect of conformity and ethnocentrism to group, there are some ways to be applied. First of all, the main effort that must be applied is communication and training. Such in case of off shoring company, the managers from home country must get any training before start to become the leader in the host country. They must know how to interact with local employee in their behavior, including socialization, appraising, and cultural rules. Communication is important factor that must be applied in certain issues that both faced by managers and employees in order to resolve with win-win solution. Then the next thing to do is managers should change their own habits and have ability in understanding others by learn to see different reaction to such business approach that may be seen from other people. Groupthink can also be used rather than individual will of a manager by asking opinion from their subordinates and thinking out of the box. This groupthink may ch ange both the managers and employees behavior and positively will reach good results (Helium, Inc, 2010). However in a journal by manz and neck (1995) they state that groupthink only focus on the negative effect in team decision making and thus there is a tendency within the member of group to fail in discussing and analyze any alternative course of action. Therefore they offer new ways of thinking by using Team think that will produce effective synergies thinking in belief and assumption that improve decision making and the outcome of performance. Charon, J.M. (2007). Ten Questions: A Sociological Perspective. (6th ed). Belmont: Thomson. Doh.J.P, Luthans.F, 2006, International Management culture, strategy, and behavior 7th edition, McGraw-Hill. Farlex, Inc, 2010, conformity, viewed 5th April 2010. Helium,inc,2010, Understanding the effects of groupthink in the workplace, viewed 5th April 2010. Itim International, 2009, Geert Hofstede Cultural Dimension. Viewed 5th April 2010 Manz.C.C, and Neck.C.P,1995, Team think: beyond the groupthink syndrome in self-managing work teams, Journal of Managerial Psychology Volume 10 No 1 pp. 7-15 Pech,R.J, 2001, Reflections termites, group behavior, and the loss of innovation: conformity rules, Journal of Managerial Psychology Volume 16à · No 7 pp. 559-774 Sique, 2010, the need for: conformity, viewed 5th April 2010. Viaweb, 2010, Power distance, viewed 5th April 2010.
Sunday, October 13, 2019
Indian Camp and Soldiers Home Young Women as Objects Essay -- essays p
Indian Camp and Soldiers Home Young Women as Objects In Ernest Hemingway's short stories "Indian Camp" and "Soldier's Home," young women are treated as objects whose purpose is either reproduction or pleasure. They do not and cannot participate to a significant degree in the masculine sphere of experience, and when they have served their purpose, they are set aside. They do not have a voice in the narrative, and they represent complications in life that must be overcome in one way or another. While this portrayal of young women is hardly unique to Hemingway, the author uses it as a device to probe the male psyche more deeply. *Paragraph Break*"Indian Camp" opens with an all-male convoy of rowboats heading across the lake, with young Nick, his doctor father and his Uncle George off to see an "Indian lady [who is] very sick." As they disembark on the other side and follow a young Indian bearing a lantern to the camp where childbirth is taking place, the men's guiding interest is not in the mother-to-be as a person, but in her physiology as a case study. When they find her screaming in bed, Nick's father dehumanizes her by saying: "[Her] screams are not important. I don't hear them because they are not important." *Paragraph Break*Bitten by the young woman during labor pangs, Uncle George reacts instinctively: "Damn squaw bitch!" She is not seen as a co-participant with the men overseeing the birth. Instead, she is merely an object they are operating on, a "bitch" soon to whelp her pup, so to speak. The "studied control of the father and doctor as rational man" (DeFalco 30), a carefully constructed pose, stands in contrast to the young woman's inarticulate helplessness in childbirth. The likening of the docto... ...on to leave behind his hometown with its plethora of beauties underscores his view of young women as inconsequential objects of pleasure. *Paragraph Break*Both "Indian Camp" and "Soldier's Home" place young women in a secondary, objectified role. Hemingway takes this approach to focus attention on the psyches of his male protagonists, self-obsessed in their youth or war-weariness. It may not endear the author to feminist readers, but it does make for some powerful short fiction. Bibliography: 1.DeFalco, Joseph. The Hero in Hemingway's Short Stories. University of Pittsburgh Press, 1963. 2.Flora, Joseph M. Ernest Hemingway: A Study of the Short Fiction. G.K. Hall & Co., 1989. 3.Westbrook, Max. "Grace under Pressure: Hemingway and the Summer of 1920." Ernest Hemingway: The Writer in Context. Ed. James Nagel. University of Wisconsin Press, 1984.
Saturday, October 12, 2019
Washington Irvingââ¬â¢s The Legend of Sleepy Hollow vs. The 1980s Televisi
When we compare Washington Irvingââ¬â¢s The Legend of Sleepy Hollow to the 1980 television movie The Legend of Sleepy Hollow starring Meg Foster, Dick Butkus, and Jeff Goldblum, we find that while there are several similarities between the two, there are also some key differences. When we look at various characters as well as the storyline, we see those similarities and differences. Washington Irvingââ¬â¢s depiction of Katrina Van Tassel is that she was ââ¬Å"a little of a coquetteâ⬠and liked to mix older and modern fashionsââ¬âââ¬Å"she wore theâ⬠¦stomacher of the older time; and withal a provokingly short petticoat, to display the prettiest foot and ankleâ⬠(Irving 325)ââ¬âbecause they accentuated her best features. Add in her beautyââ¬âââ¬Å"a blooming lass of fresh eighteen; plump as a partridge; ripe and melting and rosy cheekedâ⬠ââ¬âand it seems that she is a good candidate for being a tease. Her immense grasp of her sex is illustrated by the fact that she plays Ichabod Crane against her other suitor, Brom Bones. The true nature of Katrinaââ¬â¢s character comes through when we see Ichabod leave the party ââ¬Å"quite desolate and chop-fallenâ⬠(Irving 334-35) and we have to wonder as Irving did: ââ¬Å"was her encouragement of the poor pedagogue all a mere sham to secure her conquest of his rival?â⬠( Irving 335). It seems that all evidence points to the affirmative in Irvingââ¬â¢s story; Ichabod is not seen again, and Katrina marries Brom. In comparison, the movieââ¬â¢s version of Katrina Van Tassel is somewhat altered. Meg Fosterââ¬â¢s Katrina seems to be a spirited woman; unlike the story, she is (eventually) quite taken with Ichabod but not interested in Brom Bones in the slightest. One example of her spiritedness is shown in the first few minutes of her introduction: Jeff Go... ...rbidden love, whereas Irvingââ¬â¢s tale is a tale of possible unrequited love. The characters are vaguely similar in both the written story and the movie, but the glaring difference is that while Ichabod possibly flees from Sleepy Hollow because he was frightened beyond his limits, the movie allows him to denounce any superstition in order to wed his beloved. There are many conclusions we can draw from the characters as well the storylines from the book and movie. It is up to each of us to decide what kind of characters we want to see; just as it is our own choice in deciding how the story ends. Katrina Van Tassel, Brom Bones, and Ichabod Crane will always be central to the story of The Legend of Sleepy Hollow, just as they are important to the nuances of the story, but it is up to us, the readers and viewers, to draw our own conclusions about the headless horseman. Washington Irvingââ¬â¢s The Legend of Sleepy Hollow vs. The 1980's Televisi When we compare Washington Irvingââ¬â¢s The Legend of Sleepy Hollow to the 1980 television movie The Legend of Sleepy Hollow starring Meg Foster, Dick Butkus, and Jeff Goldblum, we find that while there are several similarities between the two, there are also some key differences. When we look at various characters as well as the storyline, we see those similarities and differences. Washington Irvingââ¬â¢s depiction of Katrina Van Tassel is that she was ââ¬Å"a little of a coquetteâ⬠and liked to mix older and modern fashionsââ¬âââ¬Å"she wore theâ⬠¦stomacher of the older time; and withal a provokingly short petticoat, to display the prettiest foot and ankleâ⬠(Irving 325)ââ¬âbecause they accentuated her best features. Add in her beautyââ¬âââ¬Å"a blooming lass of fresh eighteen; plump as a partridge; ripe and melting and rosy cheekedâ⬠ââ¬âand it seems that she is a good candidate for being a tease. Her immense grasp of her sex is illustrated by the fact that she plays Ichabod Crane against her other suitor, Brom Bones. The true nature of Katrinaââ¬â¢s character comes through when we see Ichabod leave the party ââ¬Å"quite desolate and chop-fallenâ⬠(Irving 334-35) and we have to wonder as Irving did: ââ¬Å"was her encouragement of the poor pedagogue all a mere sham to secure her conquest of his rival?â⬠( Irving 335). It seems that all evidence points to the affirmative in Irvingââ¬â¢s story; Ichabod is not seen again, and Katrina marries Brom. In comparison, the movieââ¬â¢s version of Katrina Van Tassel is somewhat altered. Meg Fosterââ¬â¢s Katrina seems to be a spirited woman; unlike the story, she is (eventually) quite taken with Ichabod but not interested in Brom Bones in the slightest. One example of her spiritedness is shown in the first few minutes of her introduction: Jeff Go... ...rbidden love, whereas Irvingââ¬â¢s tale is a tale of possible unrequited love. The characters are vaguely similar in both the written story and the movie, but the glaring difference is that while Ichabod possibly flees from Sleepy Hollow because he was frightened beyond his limits, the movie allows him to denounce any superstition in order to wed his beloved. There are many conclusions we can draw from the characters as well the storylines from the book and movie. It is up to each of us to decide what kind of characters we want to see; just as it is our own choice in deciding how the story ends. Katrina Van Tassel, Brom Bones, and Ichabod Crane will always be central to the story of The Legend of Sleepy Hollow, just as they are important to the nuances of the story, but it is up to us, the readers and viewers, to draw our own conclusions about the headless horseman.
Friday, October 11, 2019
Marketing 311 Study Guide Midterm 1
1. Managing customers as assets? ââ¬â * Building the right relationships with the right customers involves treating customers as assets that need to be managed and maximized * Different types of customers require different relationship management strategies * Customer relationship management is the overall process of building and maintaining profitable customer relationships by delivering superior value and satisfaction * 2. Marketing Mix (4 Pââ¬â¢s) * Product, price, place and promotionââ¬âthe controllable set of activities that a firm uses to respond to the wants of its target markets * Product- goods, services and ideas Price-everything the buyer gives up (time, energy, money) in exchange for the product * Place- all the activities necessary to get the product to the right customer when that customer wants it. * Supply chain management- the set of approaches and techniques that firms employ to efficiently and effectively integrate their suppliers, manufacturers, warehou ses, stores, and other firms involved in the transaction, such as transportation companies into a seamless value chain. This allows merchandise to be produced and distributed in the right quantities, to the right place, and at the right time. * Promotion- Communicating the value of a product to its customers. * 3. Consumer decision making process- * Need Recognition- consumers recognize that they have an unsatisfied need and want to go from their needy state to a desired state. The bigger this gap is=the greater the need recognition. * Functional needs- pertains to the performance of a product or service. Psychological needs- pertain to the personal gratification consumers associate with a product or service. **shoes are needed to keep feet clean. $500 shoes satisfy a psychological need. * THE KEY TO SUCCESSFUL MARKETING: establishing a balance between these two needs that best appeals to that firmââ¬â¢s target market * Search For Information- second step is to search for info about various options that will satisfy the need. The length of time spent on this will relate to how much risk is involved should you hoose the wrong option. * Internal search for information- the buyer examines his own memory and knowledge about the option. * External search for information- buyer seeks information from outside himself to make a decision. Talking with friends, family, sales people, research onlineâ⬠¦ * Factors the affect consumerââ¬â¢sââ¬â¢ search process * Perceived Benefits vs. Perceived Costs ââ¬â is it worth the time and effort? If there is high risk (buying a house) people will spend more time researching. The Locus of Control ââ¬â people with internal locus control believe they have control over the outcomes of their actions. These people do more researching. People with external locus of control believe that fate and external factors control outcomes. It doesnââ¬â¢t matter to them how long they spend searching. * Actual or Perceived Risk- Performance, Financial and psychological risks influence how long and how much research will be done. * Performance Risk - risk of getting a bad (poorly performing) product. Financial Risk- risk with money outlay. Warranties reduce that risk * Psychological risks- how people feel if a product does not convey the right image * Type of Product or Service- specialty, shopping, and convenience products * Specialty goods and services- people have a strong preference and will expend time looking for the best supplier (prius vs other hybridâ⬠¦) * Shopping goods and services- going from store to store looking for a product (perfume, shoesâ⬠¦. * Convenience goods and services- things that do not require research and are often purchases without very much thought (bread, soapâ⬠¦) * Evaluation of Alternatives- sifting through the available choices they have gathered info on and evaluating the option available to them. Universal sets- all possible choices available to them for that product * Retrieval sets- brands or stores that can be easily remembered and always come to mind * Evoked set- alternative brands and stores that a customer states they would consider when making a choice(companies want to be here to increase likelihood of purchase and reduce searching in other areas). This is the group that the choice has been narrowed down to by specific criteria. * Evaluative criteria- a set of important attributes about a particular product. ( looking for a tvâ⬠¦picture quality, rightness, reputation, technical supportâ⬠¦) * Determinant attributes- product or service features that are important to the buyer and where competing brands may differ. * Consumer decision rules- the set of rules and criteria that consumers use consciously or subconsciously to quickly and efficiently select from alternatives. * Compensatory- assumes that the consumer trades off one characteristic for another. * Non compensatory- when consumers choose a product or service on the basis of a characteristic regardless of the value of its other characteristics. Decision heuristics- mental shortcuts that help a consumer narrow down choices. Price, brand, product presentation * Purchase and Consumption- buying a product and ââ¬Å"putting it to the testâ⬠* Ritual consumption- pattern of behaviors tied to life events that affect what and how we consume. Symbolic meaning and vary my importance and culture. * Post Purchase- marketers are interested in this because it involves actual customers rather than potential customers. Satisfied customers become repeat customers. Customer satisfaction- build realistic expectations, demonstrate correct product use, stand behind the product with money back and warranty guarantees and encourage customer feedback * Post purchase dissonance- the uncomfortable feeling produced by inconsistency between beliefs and behaviors, buyerââ¬â¢s remorse * Customer loyalty- marketers attempt to solidify a loyal relationship with their customers * Undesirable consumer behavior- negative word of mouth * 4. Maslow's hierarchy? Maslowââ¬â¢s Hierarchy of N eeds * Physiological- basic biological necessities of life ââ¬â food, shelter drink and rest. In most developed countries these needs are generally met, but in less fortunate countries theyââ¬â¢re not. * Safety needs- protection and physical well being (airbags, alarms, vitaminsâ⬠¦) * Love needs- relate to our interactions with others * Esteem needs- satisfy their inner desires, (yoga, meditationâ⬠¦) * Self actualization ââ¬â occurs when you feel completely satisfied with your life and how you live. You donââ¬â¢t care what others think. * 5. BCG matrix? ââ¬â Boston Consulting Group Matrix * Provides a framework for allocating resources among different units. Things are explained as being in one of four areas of a grid: * Cash cow- a unit that has a large market share in a mature, slow growing industry. Cash cows donââ¬â¢t require much more investment * Star- a business unit that has a large market share in a industry that is rapidly growing. They produce a lot of cash and require a lot of investment to keep up their competitive advantage * Question mark (Problem Child)- unit that has a small market share in a quickly growing market. They require a lot of resources and their potential is relatively unknown * Dog- a unit that has a small share of the market in a mature stable industry. Does not require investment. But could this money be used in a better unit? 6. Marketing strategy options- Marketing strategy- identifies a firms target market(s), a related marketing mixââ¬âtheir four Pââ¬â¢s, the basis upon which the firm plans to build a sustainable competitive advantage * Sustainable competitive advantage- an advantage over the competition that is not easily copied and thus can be maintained over a long period of time. * Customer excellence- achieved when a firm develops a value based strategy for retaining loyal customers and provides outstanding customer service * ? Having a strong brand, unique merchandise and great customer service solidify this. Operational excellence- through efficient operations, excellent supply chain management, strong relationships with their suppliers and excellent human resource management to yield productive employees. * Product excellence- involves a focus on achieving high quality products; effective branding and positioning is key. * THE MARKETING PLAN * Define the business mission * Conduct a situation Analysis(Strengths, Weaknesses, Opportunities and Threats Analysis) * Identifying and Evaluating Opportunities using segmentation, targeting and positioning * Implement Marketing Mix and Allocate Resources Evaluate Performance Using Marketing Metrics * GROWTH STRATEGIES * Market Penetration- employs the existing marketing mix and focuses the firmââ¬â¢s efforts on existing customers. * May include: attracting new customers to the firmââ¬â¢s existing market, encouraging current customers to patronize the firm more often, * Requires efforts such as increase d advertising and additional sale and promotions, intensified distribution efforts in geographic areas where the product or service is already sold. Market Development Strategy- employs the existing marketing offering to reach new market segments whether domestic or international * International expansion is riskier because firms must deal with differences in culture, government regulations, supply chains and language. * Product Development Strategy- offers a new product of service to a firmââ¬â¢s current market. * Diversification strategy- introduces a new product or service to a market segment that currently is not served * Diversification opportunities may be either related or unrelated. When related the current target market and or marketing mix shares something in common with the new opportunity * Unrelated diversification lacks any common elements with the present business, so they do not capitalize on the cores strengths associated with markets or products. They are very risky. 7. Different types of Marketing Research options and their pros and cons? * Market Research Process * 1) Define the problem * 2) Develop the research plan * 3) Collect data * 4) Develop findings 5) Take Actions based on your findings * Sources of Data * Primary Research- original data collected by researchers themselves * Quantitative research is data analysis based on archival data, panel data or questionnaires from a large group of respondents * Qualitative research (e. g. ethnographic research) provides a holistic view of a research problem by integrating a larger number of variables, but asking only a few respondents * Secondary research- data collected and nalyzed by someone else * Ex ploratory Research- attempts to begin to understand the phenomenon of interest; also provides initial information wen the problem lacks any clear definition * Conclusive Research- provides the information needed to confirm preliminary insights which managers can use to pursue appropriate courses of action * Observation- exploratory research method that entails examining the purchase and consumption behaviors through personal or video camera scrutiny. In-Depth interview- exploratory research technique in which trained researchers as questions, listen to and record the answers and pose additional questions to clarify or expand on a particular issue. * Survey- a systematic means of collecting information from people that generally uses a questionnaire * Unstructured questions- open ended questions that allow respondents to answer in their own words * Structured questions- close-ended questions that proved respondents with specific answers to evaluate. How to evaluate the data- * Who co llected the data? * Would there be any reason to purposely misrepresent the facts? * For what purpose was the data collected? * How / when was the data collected? * Are the data internally consistent and logical in the light of known data sources or market factors? * Is the instrument available? 8. Coke Case? ââ¬â After 99 years of Coca-Cola, executives decided to abandon their formula and start over. In the 1970ââ¬â¢s people began preferring Pepsi to Coke during taste test groups. Coke conducted their own tests and found the same results. Looking to regain the market share, they decided to change their formula. Perception of this idea varied widely during focus group interviews. Secret tests of different coke formulas in cities across the country showed that 55% of people preferred the ââ¬Å" New Coke. â⬠Executives conducted a press conference to release this information. News spread quickly, and soon complaints came pouring in when people were aware. After this release only 30% of people preferred the new Coke. This is said to be the ââ¬Å"Marketing Blunder of the Decadeâ⬠9. John Quelch's ideas on the ââ¬Å"New Normalâ⬠(under lecture 3 or lecture 4? > slides)? * ââ¬Å"New Normalâ⬠types of consumers Slam-on-the-brakes (sudden loss of income) Pained-but-patient(see light at the end, hope) Live-for-today(have job, party like 1999 Comfortably-well-offs(willing to postpone for now) * ââ¬Å"New Normalâ⬠types of purchase Essentials (switch from organic to non-organic or switch brands). Treats (minimize quantity or frequency of purchases (e. g. , Haagen Daz). Post-ponables (e. g. , big ticket items like washers, TVs, remodeling, dental work, plastic surgery) Expendables (e. g. , multiple vacations per year, private schools, eating out, going out to movies) 10. Segmentation, target market, repositioning? * Types of Segmentation- * Niche Marketing * Focusing on meeting the needs of one specific target market * Often the best strategy for small companies in a large market * Can be risky if the niche is not large enough to be profitable * Differentiated Marketing Using several different marketing mixes to target several different target markets * Allows companies to target a larger number of customers * Can lead to higher market share overall * Can be difficult to maintain cost efficiencies with multiple marketing mixes * Individual Marketing * Customizing the marketing mix to meet individual needs * Ideal because marketers are meeting the needs of individual customers * Requires very detailed information on customers * Can be difficult/expen sive to implement Demographic Segmentation * Gender * Age * Race/Ethnicity * Income Level * Occupation * Education Level * Household size or composition * Psychographic Segmentation- * Based on social class, lifestyles, personality and beliefs * Often generalized from activities, interests and opinions * Can be difficult to categorize consumers but categorizations are likely to be more accurate than simple demographic segmentation * Criteria for good segmenting- * Consumers within a segment are homogeneous. * Consumers between segments are heterogeneous. The segment is profitable. * The segment is reachable. * Criteria for evaluating Segment Attractiveness * Size of the segment * Expected cost to reach the segment * Expected growth of the segment * Competition (ie: 5 forces framework) * Company objectives and resources (e. g. , synergies with other product lines or brands) * Targeting is evaluating each market segmentââ¬â¢s attractiveness and selecting one or more segments to ent er. To do this, two steps are involved * Developing measures of segment attractiveness * Selecting the target market Positioning- * Goal: Show consumers that your brand can offer them more value than the competition can. * Positioning by competitors: Hertz- Weââ¬â¢re #2, so we try harder * Positioning by attribute: Sendodyne- The toothpaste for sensitive teeth * Positioning by use or application: Nyquil- The nighttime, sniffling, sneezing, coughing, aching, stuffy head, fever so you can rest medicine * Positioning by user: Pepsi- The Choice of the new generation * Positioning by product class: Taco Bell- Think outside the bun * 11. Reliability and Validity * Reliability ââ¬â is the consistency of your measurement, or the degree to which an instrument measures the same way each time it is used under the same condition with the same subjects. In short, it is an estimate of the repeatability of your measurement. * Is an instrument reliable? * Test / Retest ââ¬â in this appro ach you have the same subjects take the same survey multiple times. The idea behind test / retest is that subjects should get the same scores on test 1 and test two. * Internal consistency ââ¬â in this approach you group similar questions together and measure how highly correlated they are with one another ââ¬â Cronbachââ¬â¢s alpha is a measure of correlation used in this method * Validity ââ¬â is more difficult to define than reliability but basically validity is a measure of how close we are to the truth when we conduct marketing research. Two examples: * Construct validity ââ¬â are we really measuring what we think weââ¬â¢re measuring? e. g. , satisfaction, brand loyalty * External validity ââ¬â will our results apply to other settings and contexts or are they limited to the subjects / contexts that we chose for our study? ââ¬â e. g. , student subjects * * * * * *
Thursday, October 10, 2019
Environmental problems caused by gold mining and treatment
Gold Mining inevitable damage to the environment, to induce a variety of negative effects of geological environments. Currently, the shortage of resources, population growth, environmental pollution and other issues facing humanity increasingly prominent, visible, in-depth study of mining development and its negative effects induced comprehensive treatment is necessary, its far-reaching.Gold mining-induced negative effects of geological environment, gold mining-induced negative effects of water environment, gold mining-induced negative ecological effects, so eople must be the comprehensive management of the gold mining environment. First, you can adopt Vertical Roller Mill for Slag Grinding tailings produced a comprehensive recycling, making people get the maximum benefits. Help people refine utilization of valuable metals or other components. Because many abandoned gold ores and tailings contain some Cu, Pb, Zn, etc. the use of advanced technologies and integrated approach can recla im this part of the useful elements. One thing is very important that we must understand a lot of the equipment operating rocedures, these appliances and equipment for the treatment and long-term use of the latter part of the environment are very useful. For vertical slag grinding it can refer to the Depth study of occurrence can mine ore, and mechanical properties, and the impact of construction on the mine, predicted negative effects caused by mining to prevent rock moves in the mining process.Already collapsed, sliding rock should be reinforced or filled to prevent it expand. Help restore the ecological balance. When on the selection of mining on the environment more friendly Gold Separation Equipment, in order to mine the aste caused due to mining should be integrated governance, multi-level integrated approach to achieve the waste land reclamation standards, planting plants, recovery ecological balance.Mining is a mineral resource development process necessary means insurmounta ble, how to reduce the negative effects of the mining process, the development of the mine has effects arising from the comprehensive treatment is necessary, its far-reaching. So, should further strengthen the process of gold mining induced geological environment and its negative effect of Integrated Management of work.
Wednesday, October 9, 2019
The disturbance in the coreââ¬â¢s natural motion causes the Earth
The plot of the 2003 movie ââ¬Å"The Coreâ⬠is centered on the apparent ceasing of the coreââ¬â¢s rotation and the ensuing catastrophes that threaten to obliterate life on earth within a yearââ¬â¢s time.The disturbance in the coreââ¬â¢s natural motion causes the Earthââ¬â¢s magnetic field to falter, and consequently leads to a myriad of disasters that escalate in intensity and gravity over time. To avert the threat of annihilation, a team of ââ¬Å"terranautsâ⬠was organized to travel into the Earthââ¬â¢s core to set off nuclear bombs that will restart its rotation.For obvious reasons ââ¬Å"The Coreâ⬠falls under the science fiction genre, but as with any typical sci-fi movie, a scrutiny of the movie should reveal just how much of its ââ¬Å"scienceâ⬠is factual and how much is made-up.To resolve the predicament of the stalled core, the terranauts are to drill into the earthââ¬â¢s interior and are to set off nuclear bombs in the inner core to g et it rotating again. For argumentââ¬â¢s sake we shall assume that it may indeed be possible to build a vehicle capable of traveling and withstanding the tremendous heat and pressure in the Earthââ¬â¢s interior, and that a nuclear bomb strong enough for the purpose exists.The question will then be whether the shock waves that will be generated by the nuclear bombs be able to jumpstart the core into rotating again.For this to happen, a torque, or a twisting force, needs to be applied to the core to start it spinning. Specifically, the direction of the force should be tangential to the core (ââ¬Å"The Core (2003)â⬠, par. 20), the same way that you would try to make a globe spin by applying force along a tangent in its surface.Contrary to what was shown in Zimkyââ¬â¢s simulation in the movie, the shock waves from the explosion will doubtfully have any net effect when it hits the core (ââ¬Å"The Core (2003)â⬠, par. 20) since the waves will radiate out of the point o f explosion in all directions and will hit the core head-on.Even as the waves radiate further out and be propagated tangentially to the core, they would be propagated equally on opposing sides and will therefore cancel each other out.Another questionable observation about the simulation is that the waves seemed to be simply reflected by the outer core-mantle boundary so that it rebounds within the outer core. The bomb explosions are a form of induced seismic activity and from this vantage point, the shock waves can be discussed in terms of primary (P) and secondary (S) waves.P waves are compressional waves that travel along the direction of propagation while S waves involve the displacement of material perpendicular to the direction that the wave is traveling. Both waves travel through the Earthââ¬â¢s interior and are refracted when they pass through materials of a different composition and density (ââ¬Å"Seismic Wavesâ⬠, sec. 1.1).Considering this, the simulation appears o versimplified, if not inaccurate, since the primary waves will travel outward through the mantle and not simply bounce back inside the outer core. This would probably make the simulation for the sequential detonation of the nuclear bombs likewise inaccurate.Later on in the movie it is revealed that the reason for the coreââ¬â¢s stalling was because of a top-secret government project named DESTINI (Deep Earth Seismic Trigger Initiative) which claims to have the ability to produce targeted seismic events anywhere on Earth by focusing high-energy electromagnetic waves down deeper fault lines.It wasnââ¬â¢t explained in the movie why DESTINI intends to target these deeper fault lines but assuming that it is because they intend to produce ââ¬Å"deep focusâ⬠earthquakes that are, as of present, not yet fully understood and hence may not be as traceable in terms of their exact cause, then it doesnââ¬â¢t make much sense since these types of earthquakes usually are not as damag ing as ââ¬Å"shallow focusâ⬠earthquakes (ââ¬Å"INDEPTHâ⬠, par. 5).The latterââ¬â¢s focus occurs much nearer the surface and hence the seismic waves generated will be surface waves. Due to their nature, these waves are much more destructive than the P and S waves (ââ¬Å"Seismic Wavesâ⬠, sec. 1.2) that will be produced from deep focus earthquakes generated hundreds of kilometers deeper.It is also hard to imagine an instrument capable of delivering energy that is powerful enough to create stress along fault lines and in the process induce an earthquake. Even if such a device were possible, thereââ¬â¢s still the question of how to target a specific location.DESTINI claims to be able to create earthquakes ââ¬Ëanywhereââ¬â¢ but it is arguable that thereââ¬â¢s a convenient fault for every conceivable target on the surface of the Earth. Even if the device were to target known active fault lines, it would be impossible to dictate the specific focus and epice nter of the resulting earthquake. It would also be shortsighted not to think that they would be running the risk of inadvertently producing earthquakes anywhere else along the fault line.In the first place, are the catastrophes depicted in the movie really possible if the core were to stop spinning? G. Glatzmaier of the Inst. of Geophysics & Planetary Physics said that ââ¬Å"the super-rotation of the inner core is really neither a pure cause nor a pure effect of the magnetic field. The situation is much more intricateâ⬠¦Ã¢â¬ , so even if the core stalls it wonââ¬â¢t automatically equate to a collapsing magnetic field. Likewise, the disasters attributed to the faltering geomagnetic field were dubious.The incident with the birds in Trafalgar Square is highly unlikely. The answer was in the movie itself ââ¬â when asked how birds navigate, Keyesââ¬â¢ graduate student answered jokingly that it was through ââ¬Å"eyesightâ⬠and only when Keyes asked how they navigate long-range did she reply that it was through sensing the Earthââ¬â¢s magnetic field. Birds do make use of the magnetic field but it is to find their way during long-distance and migratory flights, but even this is under debate (ââ¬Å"All About Birdsâ⬠).The Earthââ¬â¢s magnetic field does protect us from certain cosmic radiation, including solar winds but (ââ¬Å"Solar Windâ⬠, sec 3.3) microwave radiation is able to penetrate the Earthââ¬â¢s atmosphere because neither the magnetic field nor the atmosphere effectively blocks this type of radiation (ââ¬Å"Solar Windâ⬠, secs. 2 & 4).The Sunââ¬â¢s energy reaches us mostly in the form of visible light (ââ¬Å"Solar Systemâ⬠, sec. 4) and though the Sun does emit microwave radiation, it wonââ¬â¢t be in the form of an almost-visible and laser-like beam that can cut a bridge in two as depicted in the movie. Also, microwaves donââ¬â¢t cause severe sunburns because what causes the latter is exposure to u ltraviolet light.The movie did get some basic scientific facts right. Aside from the few already mentioned, the peach analogy is quite accurate if you compare it to a diagram of the Earthââ¬â¢s layers drawn to scale. The Marianas Trench is also indeed the deepest part of the Earth (ââ¬Å"Mariana Trenchâ⬠, par. 1) and would make a logical choice as the point of entry if you were to travel into the interior of the Earth.Compared to your average sci-fi film, ââ¬Å"The Coreâ⬠seems to have left most of the ââ¬Å"scienceâ⬠out of its story. From a purely scientific point of view, the plot suffers from huge logical gaps in that the problem, its cause, and even the resolution to the said conflict are highly improbable, if not all together impossible. Hence, it would probably be a more accurate description to say that this fictional piece of work is likewise based mostly on science that is also bordering on fictional.References:All About Birds. 2006. Cornell Lab of Orni thology. 19 March 2007.Glatzmaier, Gary A. ââ¬Å"I am wondering about the significance of the recent report that the earth's solid core rotates slightly faster than the earth's surface. Is this a cause or an effect of the earth's magnetic field?â⬠¦Ã¢â¬ Online posting. 21 Oct. 1999. Scientific American.Com Ask the Experts: Geology. 19 March 2007. Ã
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